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Digital Marketing Training

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1. Overview of Digital Marketing

  • What is Digital Marketing?
  • What is the importance of Digital Marketing?
  • How Digital Marketing generate Leads?
  • Difference between SEO, SEM, SMO, PPC.
  • Internet Marketing or Online Marketing
  • Traditional Marketing v/s Digital Marketing.
  • Why Go for Digital Marketing?

2. SEO -ON Page Optimization

  • Title Optimization
  • Meta Tag Optimization
  • Important HTML Tags
  • Heading Tags (H1, H2 and so on)
  • Canonical Tags, Favicon, Redirection, htaccess File?
  • Alexa Setup?
  • Keyword Optimization and synonyms
  • Link Optimization
  • Image Optimization
  • Creation of HTML and XML Sitemaps
  • Robots.txt creation and implementation
  • W3C validation
  • Creating Review Extensions
  • Creating Knowledge Graph

3. SEO -OFF Page Optimization

  • Directory Submission
  • Article writing and Submissions
  • Blog writing and submissions
  • Writing Blog and forum comments
  • Press Release Submissions
  • Classified Postings
  • Guest Posting
  • Blog Commenting
  • Link Wheel Creation
  • PDF & PPT Submissions
  • PBN Submissions
  • Link Exchange: One Way & Reciprocal
  • Video Submissions
  • Question & Answers Communities
  • Social Bookmarking Submissions

4. Content Optimization

  • Creating Unique & Fresh Content
  • Placing Keywords in Content
  • Event Based Content Marketing
  • Content Creation Techniques
  • Understanding Google, Twitter, Facebook and Yahoo Trends to write content.
  • Why not create Spin Content?
  • Writing Social Media Optimized Content.
  • Ohter Content Marketing Strategies.
  • Content Marketing Tools
  • Grammer and Punctuation Checker Tools
  • Copy Content Checker Tools

5. PPC Optimization

  • Understanding Adwords
  • Account Creation and Campaign Set up for Google Adwords
  • Campaign Management
  • Search, Display, Video, Shopping Networks
  • Creating Compelling Ads
  • Keyword Researches and Keyword Types
  • Monitoring Traffic, Clicks, Impressions and CTR.
  • Billing and Cost.
  • Optimizing Landing Pages
  • Creating Ad extensions
  • MCC Account Creation and Understanding MCC
  • Yahoo and Bing Advertising

6. Video Based Marketing

  • Understanding YouTube Marketing
  • Free & Paid Video Marketing
  • Different Video Formats in Adwords
  • Targetting Video Ads
  • Creating Video base Ads
  • Creating Display Ads
  • Rich Media and Mobile Ads
  • Pop up ads
  • Video and Image Ads
  • Free Video Submissions
  • Creating Video Channels
  • Uploading & Downloading Videos
  • Earning Money with Videos
  • Tools to Create Videos

7. Social Media Optimization

  • Making Profile / Pages / Groups on Facebook
  • Facebook widgets & social Plugins
  • Facebook Ads Promotions
  • Twitter Promotions
  • Twitter Ads
  • Twitter Widgets
  • Linkedin Ads
  • Youtube Promotions
  • Making Channel on youtube& uploading Videos
  • Creating subscribers &Genrating Likes & views
  • Social Bookmarking: Reddit, Delicous, Furl, Stumbleuponetc
  • Making RSS Feed & distributing
  • Using Pinterest for Image Promotions?
  • Using Flikr & Picassa for Image Promotions?

8. Word Press & Blogging

  • What are the Blogs Network
  • Making Blog via Blog spot
  • Making Blog via Wordpress
  • Adding Posts, Pages, Images to WordPress
  • Understanding Different WP Plugins
  • Menus Creation in Wordpress
  • SEO For Wordpress
  • Managing Users in Wordpress
  • Free Vs Paid Blogs
  • Custom InstallatonWordpress
  • Making Pages, Post, Categories & Tags
  • Applying Templates on Blogs
  • Guest Blogging
  • Using Plug ins
  • Applying SEO on Blogsn
  • Linking Web Master To Blog
  • Linking Analytics To Blog
  • Linking Adsense To Blog
  • Earning Via Affilate Programs

9. Webmaster Tools

  • Google Search Console
  • Bing Webmaster Tools
  • Alexa Tool Bar
  • Google Adword Keyword Tool
  • Google Trends Tool
  • Moz Tools
  • DA/PA Checker Tools
  • Broken Link Tools
  • Link Analyzer Tools
  • Backlink Generator Tools
  • Roboform Tool
  • Plagriasm Checker Tools

10. Advance Google Analytics

  • Overview of Google Analytics
  • Installing Tracking Code
  • Setting up Account Properties
  • Understanding Dashboard, Reports, Graphs and Tables
  • Analyzing Audience Behavior
  • Real Time Analysis
  • Google Tag Manager
  • Managing users in Google Analytics
  • Creating Goals, Funnels and Conversions in Google Analytics

11. Google Places and Geo Targeting

  • Setting Up Google Places
  • Setting up Bing Places
  • Geo Targeting
  • Verification in Google and Bing Places
  • Optimizing Google and Bing Place listings
  • Setting Mark -up Location in Google Maps.
  • Editing your Google Places.
  • Uploading Photographs in Google Business listings.
  • Creating Reviews in Google Places

12.Ecommerce Marketing

  • What is e-commerce?
  • How to create different e-commerce platforms?
  • Understanding Opencart and creating ecommerce website
  • Understanding different checkouts i.e. Paypal, Google Checkout.
  • Adding shopping cart to your website

13. Email Marketing

  • What is e-mail marketing?
  • Creating Email Campaign
  • Creating Email Lists
  • Software for Email Marketing
  • Understanding Webmail, Horde,Roundcube, Squirll mail
  • Email Outlook Configuration
  • News letter Promotions
  • Creating Targeted Email Lists
  • Writing Email Formats
  • Sending Multiple Emails at once
  • MailChimp Email Marketing Tool

13. SMS Marketing

  • Sending Multiple SMS
  • Creating Groups in SMS Interface
  • Targetting Groups using SMS Interface
  • Creating List
  • SMS API Integration
  • Schdueling SMS.

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